Executive Brand Strategy & Thought Leadership

MY WRITINGS

a little bit about

MY WORK

'for leaders building things that matter

. . . and refusing to do mediocre!'

So… what do I actually do?

More than talk strategy (obviously?!) — I help leaders and brands own their story, define what makes them unmistakably them, and connect with the people who matter most.

See how I work

Your partner
Mel :)

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HOW WE CAN MAKE IT HAPPEN

EXECUTIVE BRANDING & PRESENCE

Power Up Your Profile

You already lead. The question is whether people feel it?!

I work with executives and senior leaders who want their personal voice to carry as much weight as their company brand.

Most brand strategists will tell you to “find your voice.” I’m here to tell you — you already have one.

We bring your voice forward clearly and confidently, positioning you for the rooms you want to enter next.

At your level, being good isn’t the differentiator. Being understood — and unmistakably you — is.

What we work on

LinkedIn profile strategy and thought-leadership roadmap
Executive storytelling and content coaching
Personal brand positioning across digital and offline channels
1:1 or team leadership presence workshops

If you want a brand that sounds like you — and content that makes people stop, think, and remember — let’s talk.

BRAND

Brand Strategy & Positioning

For leaders + organisations who refuse to sound like everyone else

I help leaders, teams, and organisations define who they are, what they stand for, and how they show up through strategy positioning, brand workshops, and leadership alignment —so every decision, message, and move is intentional.

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Find your edge

Content & Storytelling

Your voice, perspective + human story — delivered to the right

people at the right moment.

I turn ideas into bold stories that move hearts, grow influence, and help your brand be remembered. From planning and mapping to tactical execution and strategy activation—every piece is designed

for impact.

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Become impossible to ignore

CONTENT

ADVISORY

Advisory & Fractional Support

Hands-on support that keeps leadership steady + momentum strong.

Strategic partnership for leaders who value straight talk, sharp thinking, and someone in the room who understands the stakes. I

sit with you through the tough calls, helping you make sense of the messy middle and decide what comes next.

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Let's think this through together

Starter & Founder Brands

You’re starting something — or becoming someone — and you

need a brand that grows with you.

I guide startup founders and rising leaders as they build personal and company brands from the ground up, communicating their purpose clearly and telling a story that scales with them as they grow.

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Get your brand off the ground

EARLY - STAGE

MY STYLE

Direct. Human. Strategic. No corporate theatre!

If you want to sound like everyone else in your industry, I'm not your person.

You're not here to blend in—you're here to be remembered.

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Strategy without soul?
BORING !
I bring BOTH.

MEET MEL

The Consultant

Strategist, collaborator + a fierce believer

in purposeful storytelling

I believe in brave ideas and bold action. Strategy is my craft. Storytelling is my superpower.

I put people at the centre of everything I do… and for me, that’s simply non-negotiable!

I work with CEOs, creatives, start-ups, and global NGOs to help them own their voice online and tell the right story—landing with the right people, powerfully + memorably.